How to Start Affiliate Marketing Without an Audience. Affiliate marketing is one of the most accessible ways to generate income online. However, for many beginners, a common obstacle is the lack of a following or audience. You may think that without an existing audience, it’s impossible to succeed, but that’s far from true. In this guide, we’ll explore how you can start affiliate marketing without a following and use effective strategies like organic traffic and SEO to build a sustainable income stream.
What is Affiliate Marketing?
Affiliate marketing involves promoting or recommending products to others through content you share online. You can promote products that you personally use to solve a problem or recommend products that may be beneficial to your audience. By joining affiliate programs, you receive a unique affiliate link. When someone purchases a product through your link, you earn a commission.
If you’re wondering about the best affiliate programs in 2024, you can find a list of high-paying programs available for free download.
Overcoming the Lack of a Following
Many affiliate marketing tutorials assume you already have a following online. However, as a beginner, this is unlikely. You don’t need an audience to start, and contrary to what some “gurus” say, you don’t have to buy an expensive course to learn how. Let’s explore how you can get started without a pre-existing audience.
Using Google as a Traffic Source
While platforms like Instagram and Facebook are great for those with large followings, they may not work for beginners. Instead, we recommend using Google as your primary traffic source. Google gets around 990,000 searches per second, offering immense potential for organic traffic. This makes it one of the most powerful platforms for driving traffic to your affiliate links.
Let’s take an example from the fishing niche. If you search for “best radar detectors to buy” on Google, you’ll see blog posts and YouTube videos ranking high in search results. These pieces of content often contain affiliate links. You can leverage the same strategy by creating blog posts or YouTube videos targeting niche-specific keywords.
Why You Should Focus on YouTube
In the past, targeting small niche keywords and writing blog articles was effective. However, with the rise of AI tools like ChatGPT, creating blog posts has become easier, resulting in increased competition. Instead, a more effective approach is to create YouTube videos that rank on both Google and YouTube. By creating authentic user-generated content, you can get higher visibility since Google and YouTube prioritize content from real people over mass-produced AI content.
Why YouTube Works So Well
Both Google and YouTube are owned by the same company, so content posted on YouTube can rank in Google search results. For instance, when people search for products like radar detectors, they might prefer watching a video rather than reading a blog post. YouTube videos tend to get more engagement, and they allow you to include affiliate links in the video description. By following this method, you can get traffic from both Google and YouTube, doubling your chances of reaching potential buyers.
Evergreen Content for Long-Term Success
One of the key advantages of using the search traffic method through YouTube videos is that your content can rank for years. Unlike Instagram posts that lose relevance quickly, YouTube videos can continue to generate traffic and income for years. For example, a video uploaded three years ago might still rank high for its targeted keyword, providing consistent traffic and affiliate commissions.
The Current Opportunity with User-Generated Content
With the rise of AI-generated content, Google is taking action to promote value-added, real human content. As a result, this is the perfect time to create user-generated content—whether it’s with videos that show your face or simple faceless presentations. Google and YouTube are currently prioritizing this type of content, so creating authentic videos can help you rank higher in search results.
If you’re concerned about appearing on camera, don’t worry. You can still create faceless videos where you showcase the product and narrate your review. This method is effective and still counts as user-generated content, which Google and YouTube are now craving.
Why This Method Works
This method has been proven to be the fastest and most efficient way to earn money with affiliate marketing without a following. By leveraging SEO-friendly content on Google and YouTube, you’ll attract people who are already searching for specific products or solutions. Your content will appear in search results, allowing people to find you, rather than you having to chase an audience.
Conclusion: Start Affiliate Marketing Without a Following
If you’re ready to start affiliate marketing in 2024, you don’t need a large following or an expensive course to succeed. By creating SEO-friendly YouTube videos and targeting niche-specific keywords, you can rank on both Google and YouTube, driving organic traffic to your affiliate links. With the right strategy and consistent effort, you can create evergreen content that generates income for years to come.
