What is the primary characteristic of a digital economy?
a) Use of traditional brick-and-mortar businesses
b) Extensive use of digital technologies to conduct economic activities
c) High dependence on physical products
d) Lack of innovation in technology
Which of the following is a key component of e-commerce?
a) Online advertisements
b) Physical storefronts
c) Digital payments and online transactions
d) Traditional retailing methods
What does B2B in the context of e-commerce stand for?
a) Business-to-Buyer
b) Business-to-Business
c) Buyer-to-Buyer
d) Business-to-Broker
Which of the following is an example of a B2C e-commerce model?
a) Alibaba
b) Amazon
c) eBay
d) Uber
Which of the following is a key benefit of e-commerce for businesses?
a) Increased costs due to physical infrastructure
b) Global reach and market expansion
c) Decreased customer interaction
d) Limited market access
What does the term “E-wallet” refer to in digital payments?
a) A digital wallet used for storing cryptocurrency
b) A physical wallet for e-commerce transactions
c) A software or app that stores digital money for online payments
d) A bank account used for transferring money online
Which of the following best defines the concept of “Digital Transformation”?
a) Traditional businesses transitioning into digital-only models
b) The process of increasing paper-based transactions
c) The integration of digital technologies into all business areas
d) Removing online tools and focusing on in-store shopping
Which of the following is a challenge for e-commerce businesses?
a) Global market expansion
b) Customer trust and online security
c) Increased customer demand
d) Low operational costs
What is the purpose of “Search Engine Optimization” (SEO) in e-commerce?
a) To reduce the cost of e-commerce operations
b) To improve the visibility of a website in search engine results
c) To make websites more expensive
d) To prevent website hacking
What does the term “Omnichannel” refer to in digital retailing?
a) Selling products through a single online channel
b) A retail strategy that provides customers with a seamless shopping experience across multiple platforms
c) Using only physical stores for retail
d) A specific type of online advertising campaign
Which of the following is an example of mobile commerce (m-commerce)?
a) Shopping on a desktop computer
b) Ordering products through a mobile app
c) Visiting physical stores
d) Sending emails for sales inquiries
What is the role of big data in the digital economy?
a) Increasing physical retail stores
b) Helping businesses analyze consumer behavior to make informed decisions
c) Limiting the number of customers a business can serve
d) Reducing the efficiency of online transactions
Which of the following is a type of digital payment system?
a) Cash on delivery
b) Digital wallets (e-wallets)
c) Barter trade
d) Bank transfers in person
What does the term “Cloud Computing” refer to?
a) Storing and processing data through physical servers
b) The delivery of computing services like storage and processing over the internet
c) A method of increasing customer traffic on e-commerce sites
d) The sale of physical goods online
What is a major advantage of using social media in e-commerce marketing?
a) Reduces the cost of inventory
b) Increases engagement with a broader audience
c) Limits the number of customers
d) Decreases website traffic
What does the term “E-marketplace” refer to?
a) A physical market where online transactions occur
b) A website that connects buyers and sellers to facilitate online transactions
c) A software used for making digital payments
d) A tool for creating online advertisements
Which of the following best describes “Artificial Intelligence” (AI) in e-commerce?
a) A tool used for traditional advertising
b) AI is used to enhance customer service and personalize user experience in e-commerce platforms
c) AI reduces the cost of physical stores
d) AI eliminates the need for digital marketing
Which of the following is a benefit of using electronic invoicing in e-commerce?
a) Increased administrative burden
b) Reduced transaction transparency
c) Streamlined payments and reduced errors
d) Reduced efficiency in business operations
What is the main advantage of a subscription-based e-commerce model?
a) One-time purchase of goods
b) Continuous revenue generation through recurring payments
c) Limited customer retention
d) Fewer product options for customers
What is the role of “Blockchain Technology” in the digital economy?
a) It ensures secure and transparent digital transactions
b) It increases the number of physical stores
c) It reduces the use of digital currencies
d) It replaces online marketing strategies
What does “Dropshipping” mean in e-commerce?
a) Shipping products directly from a manufacturer to a consumer without holding inventory
b) Selling products through physical stores only
c) A method for delivering goods to multiple customers at once
d) Buying products in bulk for resale in physical shops
What is one of the risks associated with e-commerce for consumers?
a) High-quality products at lower prices
b) Lack of availability of goods
c) Cybersecurity threats and fraud
d) Increased in-store promotions
What is “Customer Relationship Management” (CRM) in e-commerce?
a) Managing the supply chain for physical stores
b) Managing customer data to improve relationships and service
c) A tool for managing sales tax collections
d) A method for promoting physical store discounts
Which of the following is a typical feature of a successful e-commerce website?
a) High transaction costs
b) Slow website loading speeds
c) Secure payment gateways and easy navigation
d) Limited product information
What is the role of the Internet of Things (IoT) in the digital economy?
a) It facilitates communication between physical devices to improve business processes
b) It increases the cost of online shopping
c) It eliminates the need for digital marketing
d) It has no impact on business operations
Which e-commerce trend is most likely to affect retail businesses in the future?
a) Increased use of mobile commerce (m-commerce)
b) Decreased use of the internet for shopping
c) Reliance on only physical retail stores
d) Reduced investment in digital marketing
What is the main purpose of digital advertising in e-commerce?
a) To promote traditional products
b) To attract more customers to online platforms
c) To reduce the visibility of e-commerce websites
d) To limit product availability
What does the acronym “ERP” stand for in the context of e-commerce?
a) Electronic Retail Products
b) Enterprise Resource Planning
c) Electronic Revenue Processes
d) Efficient Retail Platforms
Which of the following is an example of a digital-only product sold through e-commerce?
a) Books
b) Downloadable software
c) Clothing
d) Food
Which of the following best defines “Global E-Commerce”?
a) Selling products only within one country
b) Selling products through physical retail outlets
c) The buying and selling of goods and services across international borders via the internet
d) The use of paper-based transactions in international business
What is a key factor driving the growth of e-commerce in developing countries?
a) Increased reliance on physical retail stores
b) Lower internet penetration rates
c) Growth in mobile device usage and internet access
d) Lack of online payment systems
